When I was a kid I had one of those brown plastic Fisher Price cassette recorders. I’d just sit there all day making my own “radio shows”. Storytelling through media has been my thing ever since. In the early 2000s I had a stint in the music industry as a distributor, promoter and DJ within London’s dance music scene whilst also working as a runner at several of the cities top post-production facilities. I then graduated with a BA(hons) in Creative Music Technology where, being a kid of the MTV generation, I specialised in the relationship between visuals and sound as well as concepts like synesthesia. I then followed that up with a CIM Professional Certificate in Marketing whilst working freelance in audio production.
In 2012 I launched a health a wellbeing media channel for which I produced over 200 video interviews, reviews and reports. This led me in 2017 to break off to focus exclusively on video production and have since gone on to work with musicians, record labels and music promoters to event organisers and start-ups.
My aim, for any project, regardless of scale, is to see how far we can go with an idea. There always needs to be that special little something that takes it that one extra level up and makes it unique. Generic is just not an option. To find that untapped magic, create works of art and tell stories that move and inspire.